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MSC Cruises has announced the appointment of Suzanne Mahoney as its new Head of Retail, a role previously held by Adrian Pittway for eight years. This strategic move is part of a series of important changes within MSC Cruises’ Onboard Revenue department, signaling the cruise line’s commitment to enhancing its retail offerings and onboard guest experiences.

Suzanne Mahoney is not new to the world of travel retail. With a rich career spanning over three decades, Mahoney has contributed significantly to the sector, beginning her journey with prestigious companies such as Pernod Ricard and World Duty Free. Her tenure at Harding+ is particularly noteworthy, where she held the positions of Category Manager – Duty Free Division, and later, Director of Buying & Merchandising from 2016-2020.

Mahoney’s experience extends beyond traditional retail roles, having engaged with luxury brands like Lanson Champagne and Edrington, and ventured into hospitality with LiBi Retail, a company at the forefront of hospitality technology innovation. Her diverse background and innovative approach to retail make her an ideal fit for MSC Cruises, where she is expected to bring fresh perspectives and drive the cruise line’s retail strategy forward.

The onboard revenue department at MSC Cruises is witnessing a wave of fresh talent with Mahoney’s appointment, alongside other significant hires. Stefano Menegotto, formerly of Starboard, joins as Senior Vice President Onboard Revenue (International), bringing over 25 years of experience to the table. Menegotto’s extensive background in leading retail strategy for multiple cruise lines at Starboard and his prior work with Luxottica Group add a wealth of knowledge and expertise to MSC Cruises.

Adding to the department’s robust leadership, Brandon Briggs will transition to a new role as Senior Vice President Onboard Revenue (US), focusing on enhancing MSC’s American product and revenues. In a recent LinkedIn announcement, Briggs highlighted MSC Cruises’ ambitious plans for the American market, including a $350 million investment in a new cruise terminal at Port Miami and the launch of MSC World America in April 2025. This strategic focus on the US market underscores MSC Cruises’ dedication to offering unparalleled holiday experiences to its guests.

As MSC Cruises continues to expand and innovate, the addition of Suzanne Mahoney to its leadership team marks a significant milestone in the cruise line’s journey. Her vast experience, coupled with the fresh insights of Menegotto and Briggs, promises to elevate MSC Cruises’ onboard retail and revenue strategies, enhancing guest experiences across the board.

The cruise industry eagerly anticipates the contributions these leaders will make to MSC Cruises’ success. Their combined expertise is set to redefine onboard retail and guest experiences, further solidifying MSC Cruises’ position as a leader in the cruise industry. As the cruise line prepares for its upcoming milestones, including its presence at this year’s DFNI Cruise Conference in Istanbul from 10-13 June, the industry watches with keen interest how these strategic appointments will shape the future of cruise travel and onboard luxury retail.

The post MSC Cruises welcomes Suzanne Mahoney as new head of retail appeared first on Travel And Tour World.

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